Snack brand, Tastykake is teaming up with four fearless turtles this summer through a radical partnership with Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out Of the Shadows, in theaters June 3. Fans of the beloved crime fighting, teenage turtles can experience the excitement of the new film by picking up any of the four limited edition packages, as well as enter to win prizes online.
Harnessing the free spirited fun of the classic quartet, Tastykake and Paramount Pictures created limited edition packaging of Tastykake’s four Minis items to honor the movie. Each pack features one Ninja Turtle, while highlighting their signature color, packages include: Donatello Mini Candy Topped Brownies, Raphael Mini Koffee Kake Cupcakes, Michelangelo (Mikey) Mini Peanut Butter Cupcakes and Leonardo Mini Swirly Cupcakes. Fans can collect all four limited edition Minis packages everywhere Tastykake is sold. Throughout the promotional period, fans can also find the new Tastykake packaging on Teenage Ninja Mutant Turtles: Out of the Shadows displays in major retailers.
In addition, between May 2 and June 17 fans can take the “Which Teenage Mutant Ninja Turtle Are You” quiz online at www.tastykakeTMNT2movie.com for the chance to win Ninja Turtle themed prizes, Tastykake snacks and more. One potential grand prize winner will receive a laptop computer, tablet, assorted gift cards, four tickets to see the film, and free Tastykake snacks. To sweeten the deal, the potential grand prize winner will also select one of four prize packages based on the Ninja Turtle’s unique characteristics. Seventy potential weekly winners will receive other exciting prizes, including Tastykake snack cakes and movie tickets (no purchase necessary).
“This partnership unites an extraordinary group of action heroes and the timeless Tastykake brand, which resonates with fans at any age,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “It’s an excellent opportunity to showcase the Tastykake brand, through the new Minis line, to current and new snack cake fans across the nation.”